To travel or not to travel and have the adventure? That is the question.
As Europe’s journey with the Covid-19 pandemic enters its next phase, many have embarked on their summer adventures to Greece, Italy, or Spain, riding the wave of optimism offered by EU recommendations on opening borders and saying a no to this adventure. Even though a majority of the countries in Europe are past their Covid-19 peaks for now, there have been spikes and fears of a second wave and people find themselves checking government travel advisories with trepidation, almost on a daily basis, to see whether their plans will follow through.
This uncertainty and the related travellers’ anxiety will be the hallmark of travel and tourism in the age of Covid-19. Given the varied recovery trajectories for countries across the world, reopening and revival strategies will have to be tailored to the specific context. So what is in store for this sector in South Asia and what can the path to recovery of the industry look like in the region for the adventure?
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