New Delhi: Even as the COVID-19 pandemic continues to impact the travel and tourism sector in the country, 71 percent of millennials are willing to travel within the country in the next six months, as per a survey.
Millennials are likely to become the key driver of tourism revival with 71 percent of respondents in the category saying they are willing to explore ‘Incredible India’ in the next six months due to various international travel restrictions, according to BOTT (Business of Travel Trade) Travel Sentiment Tracker.
The online survey was conducted over a period of three weeks in September, with over 6,000 millennials participating, a statement said.
Millennials, also known as Generation Y, are generally considered to be those born during the 1980s to mid-1990s. The survey revealed that contrary to perception, millennials are very much interested in exploring ‘Incredible India’ more than ever, provided they are given hassle-free seamless travel experiences.
About 42 per cent millennials said they find lack of proper information on COVID-19 restrictions a major challenge while planning a holiday within India, while 38 per cent felt there is not enough credible travel information on unique destinations, it observed.